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though i Tunes Store also offers for rental some movies that are still in theaters.Movie rentals are only viewable for 24 hours (in the US) or 48 hours (in other countries) after users begin viewing them.Following the introduction of i Tunes Store, individual songs were all sold for the same price, though Apple introduced multiple prices in 2007.
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i Tunes Store also offers one low-priced movie rental a week: in the United States, this rental costs 99 cents.
Movie rentals are not yet available in all countries but it is available in the United States, Mexico, the United Kingdom, Canada, Australia and New Zealand.
Previously, this model, known as "i Tunes Plus", had been available only for music from EMI and some independent labels.
Users can sample songs by listening to previews, ninety seconds in length, or thirty seconds for short tracks.Originally, songs were only available with DRM and were encoded at 128 kbit/s.At the January 2009 Macworld Expo, Apple announced that all i Tunes music would be made available without DRM, and encoded at the higher-quality rate of 256 kbit/s.The i OS 3.0 update added the ability to download movies, TV shows, audiobooks, i Tunes U, and ringtones on mobile devices, in addition to the previously available songs and podcasts.On February 18, 2010, Apple increased the 10 MB 3G download limit to 20 MB.Free content can vary from a preview of a show to bonus content to pilot episodes and entire seasons of TV shows (examples of free seasons include HBO's The Weight of the Nation and ABC's Pan-Am).