However this is not the first time that conversational interaction had become a boon for the erotic entertainment industry.

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In private chat rooms, viewers pay by the minute for a private show.

However in free chat rooms payment is voluntary and is in the form of tips, thus providing the model with an income at a minimal cost for the multiple viewers of her chat room's video stream.

Tips are electronic tokens that viewers can buy from a camming website, and then give to the models during live performances.

The tokens can also be used to buy videos or souvenirs of the model.

Since the early days of live Internet broadcasts by Ringley and Amanda, the phenomenon of camming has grown to become a multi-billion dollar industry which has an average of at least 12,500 cam models online at any given time and more than 240,000 viewers at any given time.

Camming websites typically fall into two main categories, dependent upon whether their video chat rooms are free or private.

The camera captured Ringley doing almost everything – brushing her teeth, doing her laundry, doing stripteases – and then she broadcast it live over the Internet.

However Amanda made an important early discovery that would influence the camming industry for decades to come – that a website's popularity could be greatly increased by enabling viewers to chat with a performer while online.

Much of the success of camming owes to its ability to move beyond the borders of erotic video performance, and into the everyday social lives of camming customers, or fans as they are known.