However this is not the first time that conversational interaction had become a boon for the erotic entertainment industry.

In private chat rooms, viewers pay by the minute for a private show.

However in free chat rooms payment is voluntary and is in the form of tips, thus providing the model with an income at a minimal cost for the multiple viewers of her chat room's video stream.

When webcam models create their live Internet broadcasts, they perform the activity known as camming.

A third-party hosting website which transmits multiple webcam models' video-streams is known as a camming site.

A webcam model often performs erotic acts online, such as stripping, in exchange for money, goods, or attention. Since many webcam models operate independently from their homes, they are free to choose the amount of sexual content for their broadcasts.

In 1996 an American college student and conceptual artist, Jenny Ringley, created a website called "Jenni Cam." Her web camera was located in her dorm room and automatically photographed her every few minutes.Some fans communicate multiple times a day with models through social media.Unlike traditional pornography, the interactive nature of the camming medium titillates with the promise of virtual friendship.Similar camming sites such as Chaturbate, Cam4and My Free boast 4.1 million, 3.7 million and 2 million unique monthly visitors, respectively.The decentralized business model of camming has upended the pornography industry in multiple ways.Princeton University sociologist and author of The Purchase of Intimacy, Viviana Zelizer, states of camming: "They’re defining a new kind of intimacy.