Still, dating varies considerably by nation, custom, religious upbringing, technology, and social class, and important exceptions with regards to individual freedoms remain as many countries today still practice arranged marriages, request dowries, and forbid same-sex pairings.

Although in many countries, movies, meals, and meeting in coffeehouses and other places is now popular, as are advice books suggesting various strategies for men and women, in other parts of the world, such as in South Asia and many parts of the Middle East, being alone in public as a couple with another person is not only frowned upon but can even lead to either person being socially ostracized.

From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.

Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.

Social rules regarding dating vary considerably according to variables such as country, social class, race, religion, age, sexual orientation and gender.

Cars extended the range of dating as well as enabled back-seat sexual exploration.

In the mid-twentieth century, the advent of birth control as well as safer procedures for abortion changed the equation considerably, and there was less pressure to marry as a means for satisfying sexual urges.

However, one particularity of the human species is that pair bonds are often formed without necessarily having the intention of reproduction.

In modern times, emphasis on the institution of marriage, generally described as a male-female bond, has obscured pair bonds formed by same-sex and transsexual couples, and that many heterosexual couples also bond for life without offspring, or that often pairs that do have offspring separate.

These people will have dates on a regular basis, and they may or may not be having sexual relations.

This period of courtship is sometimes seen as a precursor to engagement.

Women eventually won the right to vote in many countries and own property and receive equal treatment by the law, and these changes had profound impacts on the relationships between men and women. In many societies, individuals could decide—on their own—whether they should marry, whom they should marry, and when they should marry.