Users can also give premium goods, which cost money to acquire.

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Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.

These cost coins, which you earn from spending time interacting on You Now.

Now I make more every month on You Now than I do from my work at the store,ā€ Abuhamdeh tells me. We become friends.ā€ A couple of times heā€™s broadcast from his bedroom while sleeping. They want to see everything that you do.ā€ You Now launched back in September of 2012, but for its first year and a half struggled to find traction.

Along with broadcasting, Abuhamdeh texts and talks on the phone with his followers. Then in May of last year it suddenly clicked, exploding from less than 10 million monthly visitors to more than 100 million in the span of just four months.

Watching a You Now stream can be an overwhelming experience.

The comments on popular videos fly by far too quickly for the broadcaster to follow.

More than 35,000 hours of live video are now streamed on the service each day, and more than a million dollars in tips flow through its platform each month.

This growth is part of a broader boom in live streaming services.

That included the infamous Josh Harris, a dot-com millionaire who imploded for his live audience, chronicled in the documentary We Live in Public.