"Being solicited on Linked In is a real thing that happens," Wolfe Herd told CNN Tech.

She's experienced that discomfort first-hand -- and so have some of her female employees.

This includes receiving comments on Linked In such as "professionally speaking, I think you're really beautiful." In response, some women have rejected Linked In invitation requests from men if they believe they're being pursued for the wrong reasons, such as for a date.

"We felt the moment wasn't right." That changed when the team saw members use Bumble's existing services to network.

Some would update their profile descriptions to state they were looking to match with people in certain industries or professions.

"Men are used to getting turned down on Linked In, but what about men genuinely looking to connect with women in different industries? "Men and women both need to network and build their Rolodex." The use of Linked In to find dates has been reported in recent years by sites such as the Atlantic and Glamour.

"There is a shield built into Bumble," said Wolfe Herd.

"Our concern was: How do we make sure this doesn't cause any mistrust in relationships given how dating apps have been perceived?

" But individuals can choose to sign up just for Bumble Bizz.

All three offerings can be found within the main Bumble app.

Users can toggle between the verticals and set up different profiles with distinct profile pictures.

Bumble Bizz has a photo verification tool to keep the platform free of frauds, as well as space to include a digital resume, your skills, and examples of your work.