Interestingly, adding guests into videos is coming at the same time that Instagram is introducing more controls for that other version of interactions: in September, Instagram introduced a way for users to decide who can comment on their posts, helping them sidestep trolls and abusive bystanders.Adding guests into live videos is also a step away — or at least alongside — the basic ‘selfie’ format that has dominated the medium of mobile video for most of its life to date.

The feature works by letting people who are streaming a video to add anyone who is watching the video at that moment, by clicking on the “add” button in the corner of the screen.

When a person gets added, he/she joins you in a separate window below yours on the screen.

The rule of thumb in the live chat world is businesses should respond in less than 30 seconds – some organisations aim to respond in as little as 10 seconds.

Because if you don’t, you’ll have frustrated users.

(And if you, like me, are a little tired of that format, this might come as a welcome variation.) While Stories and live video appeared to be created as direct responses to the likes of Snapchat and Periscope (among others), Instagram – by virtue of its massive audience — has found a lot of traction for both.

It says that millions are using the features today, and as of September, video viewing was up 80 percent over the last year.The status icon for a live broadcast gets sent out to the friend networks of both the video host and guest, potentially creating a much larger pool of would-be watchers.It also lays the groundwork for a different kind of interaction on the video front.With guests, you are essentially creating dialogues and ways for people to interact.That implies conversations and perhaps new kinds of videos getting created around, say, interviews or other kinds of interactions beyond the kind that already exist in comments on your posts.With every smartphone, tablet and laptop possessing a camera, and instant video chat with one person or many people available in a wider number of social media apps and services, it’s never been easier to stay in touch with family and friends.