It works in the most traditional way: Simply create a profile, check out your potential matches, send them a few messages and then arrange to meet for a date.

There are also various off-shoots of with microsites for gay and lesbian dating, Asian dating, Christian dating and Polish dating. The experts say: For those nervous about dating, this site puts the control in your fingertips allowing you access to thousands of profiles and the ability to chat to potential dates at the rate which works for you.

There are literally hundreds of dating sites out there.

So, to make it a little less overwhelming, we’ve trawled the Internet for you and sought the advice of online dating expert Sloan Sheridan-Williams to find the 10 best online dating sites on the web. seriously, making them one of the best online dating sites around. The experts say: This is a great site for those who are looking for personality matching.

SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.

It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.

This is sold as a serious online dating site for ‘discerning singles.’ A bit like e Harmony, PARSHIP uses a patented test, this time called The PARSHIP principle®, which analyses 32 personality traits and is based on an algorithm of 136 rules.

It sounds complicated, but that’s not for you to worry about. The experts say: One of the best online dating sites for those looking for long-term relationships with professional people, users complete a personality test to measure compatibility with potential dates using psychometric analysis.

(A score of 100 indicates respondents were completely satisfied; 80 was very satisfied and 60 was fairly well-satisfied.) Still, many users found the sites frustrating.

In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.

More than half, or 53 percent, of single people have created a dating profile, according to Match's recent Singles in America study, which polled over 5,000 single men and women in December.