But the Compu Serve CB simulator is widely regarded as the first real-time chat room.

Launched to the public in 1980, the CB simulator capitalized on the explosive (if short-lived) popularity of citizen's band radio culture in American country music and movies [source: PC Magazine].

But after Stories the platform began to take off and mature as a content destination.

Chat came-13

Both these things led to Snapchat’s extreme and sudden user growth.

Just a year after launching, Snapchat hit 10 million active users. Users could now also add Snaps to a feature called their “Story”, which acted like a longer narrative of snaps strung together.

Snaps could even be compared to television the first fifty years it was introduced: the broadcast aired, and that was it.

Snapchat managed to tap into a lot of historical truths, instead of creating something entirely new.).

It also completely changed the swipe navigation and how the app is used. It was obvious they were paying attention to current trends and were ready to act: the explosion of content and companies becoming media companies, putting out their own content, the importance of mobile being first.

Using Discover as their platform, Snapchat went out and made deals that allowed them to curate some of the top content providers in the world in this one spot.On every article I have written about Snapchat in the past, most of the comments come back to me saying something like “Yeah, but how the hell do I use this this? A Story is a collection of Snaps put together to create a, well, Story.Unlike direct Snaps, these can be viewed by anyone who follows you.The stories last twenty-four hours after being posted and are public to all their followers. I thought it was absurd to imagine that users would actually go out of their way to watch something on a platform where things were historically delivered to them (Stories live on their own page and you have to click into a Story to watch it). This update marked Snapchat’s first big move into becoming a major platform by creating it’s own social language and context.It already had functionality very different from any other social network at the time; you could draw on top of photos, content disappeared, and the gestures of swiping up, down and to the side were relatively new.He knew he had one of the hottest apps of the time; now it was just up to him and the team to blow out their user base and execute against their core function. Parents were starting to join Facebook in droves, so teens were looking to leave and looking for somewhere to go.