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Since 1996, her swimwear line PAULA has been highly successful around the world. Float is a swim cap made from Neoprene-Lycra-Polyethylene foam, designed to be able to let your head float in water.
For you to get to know her better, we asked a few questions for Trend Tablet: Your favorite occupation ? Doing things,being creative with my hands-picking flowers, baking, cooking, stitching, painting, sketching. Spending a day doing what I want, having the time to finish things and enjoy the creative moments that these spaces and moments of time give in between. It is of course affected by present trends, like now it's more grayish , and for me it always has a dash of turquoise in it. This water relaxation product has created a huge trend in Iceland in terms of wellbeing and water experiences.
Acqua Alta as a tool to link all these techniques starting from a unique phenomenon.
Water as transport, water as energy, water as an issue that affects the lives of citizens, leaving it’s mark.
It also carries the greatest hopes for the perfect holiday. All the women who dare to take the fight with pompous men and also the consequences of it in our supposively equal society ( Sweden ). Outdoor swimming is a daily sport and it does not matter if you have rain, snowstorm or frost - Icelanders go to their swimming pools.
Yet as every woman knows, the swimsuit also evokes a range of issues concerning the body. There people socialize, do their exercise, meditate and relax.
Muscles relax, blood pressure drops and the heart lower its pace. This creates a meditative state and the mind calms down.
Like many Icelanders, a big part of Unnur´s life is in water as she goes to the swimming pool daily.
Among them is the manufacturing of textiles, with a wide range of products created in the area.
No less important is the Murano glass craft, and the trade of spices and essences that are precious keys to Mediterranean’s business.
For me as a designer, it is the ultimate privilege to create swimwear that honors the strength of a confident woman, empowering her with stylish cuts and quality fabrics to truly make her comfortable” Paula Malm Berner. The newly invented Float design is an addition to the Icelandic bathing culture.
Paula is a Stockholm-based fashion designer and entrepreneur, educated at the Parsons School of Design in New York. Designer Unnur Valdís - an Icelandic mermaid and a wellbeing specialist, designed this product to add a new dimension to the water and bathing culture.
Only to discover, that I started filling my pockets with trash instead of treasure. In making artistic sculptures out of the objects I find, I try to evoke an emotional response from my audience by creating a contradiction.